The Revolution comes to Orange County

Tesla Motors officially opened at The Shops at Mission Viejo on December 20, 2013.  The premium electric vehicle manufacturer will showcase automobiles from the 3,000 s.f. retail space which is strategically located in the mall's "tech corridor", directly opposite the Microsoft Store, and within a glancing view of the Apple Store. In fact, the vibe inside the Tesla store is an "electric" elixir that combines the innovative aura from the early Apple store days, with the frenzied tech showcase spirit of the L.A. Auto Show, all set to fresh remixes of house, trance, and dance music. 

Readers of this blog will notice the base interior design concept is strikingly similar to our work on 24 Productions - sleek clean lines, exposed black ceiling with a built-in hard lid feature, visible structure, and element focused hues of paint. Unfortunately we can't take credit for the design of this auto-showroom, its the work of recently retired George Blankenship (former executive of The Gap, Apple, and Tesla).  

"Roll-Out", Los Angeles Auto Show

With the Los Angeles Auto Show officially over we'd like to wrap-up our coverage with a few choice photos.  But before we do here are a couple of our last impressions from this year's show:

  • Brands to watch: Audi, Cadillac, Chrysler, Subaru
  • Fleets to track: Subaru, Hyundai, Toyota, Chevrolet, Buick
  • Luxury to look for: BMW, Cadillac, Maserati, Mercedes-Benz, Audi
  • Welcome back: U.S. Automakers! 

Audi: All Clear for Take-off

Live from the Los Angeles Auto Show

We couldn't let our coverage of the Los Angeles Auto Show come to an end without mentioning Audi.  Sure, for the industry in general, 2013 should be the pivotal year in which auto-makers' financial statements turned from "red" to "black".  But while the rest of the industry basks in financial recovery (albeit protracted), Audi recently achieved its 34th consecutive monthly sales record in October, with year-to-date sales up 13.4 percent.  Audi has reinvigorated their brand, both domestically and abroad, with investments in vehicle fleet design and diversification, increased vehicle performance, and redesign of retail outlets, requiring dealerships to comply with the new aeronautic "Terminal" facility design.  The numbers speak for themselves, and here are just a few of them:

  • October 2013 sales increased by 11 percent, compared to the same month 2012.
  • Overall sales year-to-date through October 2013 increased 13.4 percent.
  • Sales of Audi A6, Audi A7, Audi A8, Audi Q7 (the premium category vehicles) increased 17 percent year-to-date.
  • Certified pre-owned vehicles increased 30.9 percent for the month of October 2013, when compared to October 2012.
  • October 2013 sales of Audi TT increased 62 percent compared to October 2012.
  • Sales of Audi all-road models in October 2013 were 437, bringing year-to-date sales to 4,558 of the sport wagon, a 103.2% increase compared to previous period.

Keep a lookout for our next post where we will wrap up our last impressions from the LA Auto Show.

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